As Senior Advisor, Spiegel will help B2C2 double down on its focus on family offices, asset managers, and institutional investors across Asia. Why? Because Asia isn’t just a growth market—it’s a regulatory innovation lab. Singapore, Hong Kong, and Japan have already recognized that digital assets are here to stay and are creating frameworks that give investors the security they need. Yet, accessing liquid markets remains a hurdle for large players. Enter B2C2: acting as critical infrastructure provider through OTC trading and liquidity solutions, professionalizing the crypto market.
B2C2’s CEO, Max Boonen, puts it succinctly: “Asia isn’t just a growth market—it’s where regulatory standards are taking shape. With Michael Spiegel on board, we can give our clients access to a market that demands institutional maturity.” And Spiegel knows exactly where the obstacles lie: many family offices and asset managers are still hesitant to invest directly in crypto—whether due to regulatory uncertainty or a lack of liquidity. B2C2 aims to solve these challenges with highly liquid markets, tight spreads, and compliance that leaves no room for doubt.
Bridging Tradition and Crypto
Spiegel’s move to B2C2 isn’t a coincidence. More and more professionals from traditional wealth management are turning to crypto—not as a fleeting fad, but as a serious asset class. In Asia, where wealth has been tied up in real estate and equities for generations, digital assets are slowly gaining traction. According to a study by PwC and Singapore Management University, by 2025, more than
Trade crypto on Bybit – low fees60% of Asian family offices plan to expand their portfolios to include crypto. That’s a massive signal.
B2C2 is capitalizing on this momentum by expanding its offerings. Alongside traditional OTC trading, the company plans to introduce crypto index funds and treasury solutions tailored for institutional clients. Spiegel will play a key role here, leveraging his network in banks, regulators, and wealth managers to build trust in digital assets. Because one thing is clear: no trust, no big investments.
Challenges: Why Asia Isn’t a Walk in the Park
Of course, the Asian crypto landscape isn’t without its challenges. While Singapore and Hong Kong advance progressive regulations, countries like China and India remain skeptical. Additionally, institutional investors grapple with concerns about market manipulation, cyber risks, and compliance. B2C2 addresses these issues with strict KYC/AML processes and transparent trading practices—an essential step to win over institutional players.
Crypto analyst Patrick Hansen from the Bitcoin Strategy Group sees B2C2’s strategy as a crucial lever for the institutionalization of crypto: “The market needs providers who can guarantee security and liquidity. B2C2 has already established itself as a trusted partner in Europe—and now it’s heading to Asia, where the potential is simply enormous.”
Conclusion: A Puzzle Falling into Place
With Michael Spiegel’s support, B2C2 is reinforcing its claim to be a leading provider of institutional crypto liquidity in Asia. The blend of decades of wealth management experience and cutting-edge blockchain technology could give the region the push it needs to cement its position as a global crypto hub.
For Spiegel, his role at B2C2 marks an exciting return to the active financial world—this time, with a technology that could fundamentally transform asset management. “Crypto is more than a trend,” he says. “It’s a new asset class that will revolutionize the way we invest in the long run.”
And I believe he’s right. Asia is ready. The question is: Are we?
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