AI Dominates the Web: Nearly One-Third of Pages After ChatGPT Are Machine-Generated

A recent report by the Pew Research Center has revealed something that affects us all—feels like a small shock. Since ChatGPT emerged in late 2022, the internet has undergone a fundamental shift: machines are now mass-producing content, so much so that nearly a third of all new web pages are AI-generated. What was once a niche phenomenon has now become a substantial trend, spreading rapidly—especially on.com domains, where commercial interests often take precedence.
The numbers are staggering: in 2020, the share of AI-generated content was still below 10%. Today? Over 30%—a threefold increase in just a few years. The study examined nearly half a million web pages, and the results are sobering. The AI flood is particularly hard to curb on.com domains: 43% of all new content there now originates from machines.
Of course, there are reasons for this—and they’re not always malicious. For businesses, it’s tempting: faster, cheaper, tireless. Product descriptions, blog articles, news—all can be produced in record time with a few clicks and some prompting. But what happens when we can no longer tell what’s real and what’s not? When algorithms satisfy our hunger for information while genuine journalism and human creativity become increasingly obsolete?
That’s when things get truly unsettling. Because AI learns from what already exis



ts—and often amplifies existing mistakes, biases, and half-truths. And the worst part? Some are using this technology intentionally to spread disinformation. Suddenly, we’re left grappling with the absurd question: who actually wrote this? And whether we can trust it at all.
Search engines like Google struggle to make clear distinctions. AI-generated texts often sneak into top results, perfectly optimized for SEO, perfectly disguised as authentic content. For users, it’s becoming harder and harder to tell the difference between human and machine—and that’s a problem for the credibility of the internet.
Experts are now urgently calling for regulations: mandatory labeling of AI-generated content, better technologies for detection, and perhaps even filters to weed out manipulated or low-quality texts. But the question remains: will that be enough? Or have we already fallen too deep into the AI trap to hit the brakes?
One thing is clear: the era when the internet was shaped exclusively by humans is over. AI is here, it’s staying, and it’s transforming everything—whether we like it or not. The real challenge now is finding a way to use this technology without surrendering the last remnants of authenticity and trust online. Because ultimately, it’s not just about efficiency or profit—it’s about what we, as a society, truly value.